Fast Food Workers Strike: What is and what isn’t the Fight for Fifteen campaign?


By Adam Weaver

Note: This is a short prequel to a longer soon to be released analysis piece on the Fight for Fifteen campaign.

August 29, 2013 – A called for nation-wide strike of fast food workers by the Fight for Fifteen campaign (FFF) is set to go down today. Surely a historic moment, this is the first large scale and national strike involving fast food workers who are at the core of the low-wage service industry. Beginning with a series of strikes among fast food workers in New York City late last year, the campaign and the called for strike is organized by the SEIU (Service Employees International Union), though in many cities this is being organized in conjunction with allied institutional non-profit organizations.

This is significant in that this is helping to popularize the use of strikes as a tactic, even for workers who are not formally part of a union, and the idea of the tactic and the experience gained can be built upon. But at the same time an on the ground analysis is needed by folks on that left that doesn’t mistake this for what this is not—SEIU isn’t building a movement to organize workers and fight bosses.

Instead of a ‘march on the boss’ directed towards the corporations robbing workers daily, rather this is a ‘march on the media’ where the strikes serve as the visuals in a narrative of worker protest crafted by professional media consultants. Actions are scripted and run by the staff (themselves young, overworked, underpaid and working to meet difficult mobilization quotas) and the ultimate shots are called by officials in Washington, DC, not spontaneously by workers from below like the picture painted would lead you to believe.

Speaking to workers involved in the campaign in several cities on the condition of anonymity I was told stories of how when important shifts in the public direction of the campaign were made they were instructed to state publicly “the workers made this decision.” A national conference was held in Detroit August 15-16 by the campaign with 7-800 attendees from the core cities of the campaign, a large number being campaign staff as well. Here workers were guided through a rapid fire pep rally, where they were handed a pre-written agenda and presented with the pre-packaged plan of the August 29 strike as the only decision of the meeting. No further discussion of the direction of the campaign was had. As one worker who was involved the past strikes and who attended the conference as a member of the staff selected steering committee said, that this is when they realized “maybe this isn’t our movement, but this is really their [SEIU’s] movement.”

As to where the campaign is headed the rumors leaked so far are that SEIU is still up in the air about which direction to take this effort. One possible route is a focus on major chains aimed towards a neutrality or industry standards agreement and would likely include SEIU agreeing to lobby for some sort of pro-restaurant industry tax breaks similar to what SEIU did in the California nursing home industry in promising to lobby the heavily Democratic state government for pro-industry legislation in exchange for industry wide union recognition which included agreements barring workers from striking or speaking out on their working conditions. I think this route is unlikely and not very realistic.

The second and I believe more likely route would be a move towards a range of legislative efforts including state ballot initiatives allowing cities and counties to set their own minimum wage. A third potential direction might be a combination of both employer agreements and legislation such as previous efforts of unions such as HERE to raise wages through legislation but which exempted workers covered by union agreements. Another factor is that Obama recently announced plans to introduce a bill to increase the federal minimum wage. I think it’s hard to believe it coincidental that SEIU, one of the largest contributors to Obama’s 2012 reelection, unfolded the campaign just in time to deliver the legislative effort a ready-made support base.

Some have called FFF a form of “venture syndicalism”, a tactic whereby unions fund riskier and more confrontational start-up efforts. In terms of tactics this makes sense but I think only at the surface level, as I think it is questionable, unlikely even, that SEIU is committed to building anything beyond a campaign for legislation or national level agreements that are made over the heads of workers. Others have cast the effort in the light of “militant reformism”, whereby reform oriented and institutional actors temporarily adopt militant tactics associated with more radical movements but only with the goal restoring their seat at the table. I think this is basically correct when looking at the use of one day strikes by mainstream unions such as SEIU- this is a change in tactics but the model of top down unionism tied to the Democratic Party remains firm. The best framing in my mind though is “militant lobbying,” where seemingly militant tactics are used not with the goals of empowerment and building a militant movement but creating a new base, guided from above, to push for legislation.

So how should we relate to the campaign and called for August 29 strike? Undeniably the campaign has lit a spark and is bringing together in meetings, rallies and strikes workers who would normally not be in the same room together. I would say support the strike action, go on strike and organize your co-workers if you work in fast food and most importantly make contact with striking workers. We should not do this though without any illusions of where this is headed and our focus should be the need to build an inside/outside yet independent effort of fast food workers. Workers are brought into the campaign with little training on organizing, shop floor issues remain unaddressed and these are places where radicals can step in to play a practical role.

Instead of lobbying the same entrenched political system, appealing to change from above, and attempting to retool the existing system of profit, inequality and exploitation, it’s time for the left to build its own organizing efforts and worker organizations that are committed to a long term vision of building a new world where our lives are not controlled by and dependent on bosses, corporations and politicians. The Fight for Fifteen campaign presents the potential to take an important step in that direction.

Adam Weaver is a member of the radical IWW labor union ( and currently lives in the Miami area working in the health care industry. 

17 Responses

  1. I really appreciate this piece and I look forward to its sequel. It very articulately states many of the criticisms of the Fight for Fifteen campaign that have been vaguely swimming around my own brain. It also strikes the right balance between the equally wrongheaded extremes of uncritical support of the actions and blanket condemnation/abstention.

  2. Great piece! Thanks for this.

  3. I like this post Adam. It’s been interesting to see the debate among ISO members in response to this. It’s nice to see engagement across parts of the left like that. (Well, sort of across different parts, I know there are people who are members of both the ISO and the IWW.)

    There’s a related conversation happening among Kasama people that I think is interesting too, starting with this piece –
    (I suppose for the sake of transparency I should say that this piece is in part a response to two columns I wrote on the fast food strikes)

    Then a reply from another Kasama person, getting into some fundamental issues of what it is to do radical organizing –

    and a response from the first author –

  4. […] of this hybrid nature, critics such as Jarrod Shanahan and Adam Weaver have questioned whether they really are a way to organize unions in unorganized workplaces. While […]

  5. This post is discussed in a new article just published at Waging Nonviolence:

    Check it out!

  6. […] fast-food workers and campaigners in Detroit last month, blogger and labor activist Adam Weaver reported that participants arrived to discover that plans for the August 29 strike had already been devised […]

  7. […] fast-food workers and campaigners in Detroit last month, blogger and labor activist Adam Weaver reported that participants arrived to discover that plans for the August 29 strike had already been devised […]

  8. […]  As I mentioned before, even actions that involve only a minority of workers (such as this one) should be encouraged and supported. Those of us who wish to see a more militant movement of working class and poor people engaging in direct action campaigns for higher wages, benefits, better treatment, etc. can at least participate and build relationships with those workers who are engaging in the fight. Merely critiquing these actions because they are led by well-funded and conservative labor unions is not sufficient. We can and should engage with the workers who are involved and make it known that there are other ways to organize that are more direct and more effective. A good article about this organizing effort, which elaborates on many of these points, was written by Adam Weaver (who works with the Industrial Workers of the World, IWW) and has gained a lot of attention and can be read here.… […]

  9. […] Momentarily putting aside our excitement that these campaigns even exist, an important question has been raised as to how real any of this is–is it a march on the media,  rather than a march on the boss? Is it simply “venture syndicalism,” utilizing militant tactics only up to the point of some negotiation, instead of a thorough going a commitment to organizing from the bottom-up? Is it possible that staff are depriving workers the important experience of exercising meaningful leadership by charting every next step in advance? [Some of these questions were raised by IWW member Adam Weaver here.] […]

  10. […] on media, and others that reject it all together. The Fight for 15 has been criticized by Adam Weaver along these lines for substituting media targets for sustained organizing. Corporate campaigns made […]

  11. […] nearly exclusively on media, and others that reject it all together. The Fight for 15 has been criticized by Adam Weaver along these lines for substituting media targets for sustained organizing. Corporate campaigns […]

  12. […] course, the campaign is still underway, and reports from Adam Weaver of the IWW suggest that SEIU’s leadership may still be unclear about its total strategy. However, […]

  13. […] protests were conceived of not as an economic weapon to win gains, but as a juicy hook for a “march on the media,” as Adam Weaver has noted. Many activists have used the term “wildcat strike” to define […]

  14. […] protests were conceived of not as an economic weapon to win gains, but as a juicy hook for a “march on the media,” as Adam Weaver has noted. Many activists have used the term “wildcat strike” to define […]

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